Topic 2 - Consumer and business buying behaviour, service culture and customer experiences

Consumer buying behaviour is quite systematic and follows a streamlined process.

This topic covers a lot of process digrams and flow diagrams which show the thought/action process and influence process of a buyer and business.

Buyer Decision Process:

As demonstrated a buyer follows these 5 steps when interacting with the idea and process of buying a product

Roles in Consumer Buying Process:

As presented there are 5 Roles in the consumer buying process. These roles are all important when a consumer decides to buy a product and most be considered when a market strategy is developed and presented. If the actions of this roles are not taken into consideration then the market strategy will not be successful and be rather inefficient.