Interesting Twitter Marketing

Just as a break from marketing theory, I have posted an interesting article about companies embracing new media and social network sites in an attempt to boost sales. This article reviews 5 of the most inspired and effective ad campaigns that have been released via the social media outlet Twitter.com. There are several genius and very innovative ideas presented and is a good example of how marketing theory is put in practise. These adds incorporate all the theory listed previously and is very effective in positioning the user/viewer:

http://thenextweb.com/socialmedia/2011/05/15/successful-twitter-campaigns/